CIPR Fifth Estate

change of venue
February 17, 2009, 11:22 pm
Filed under: Uncategorized | Tags:

Hi all. Please note due to a mix-up with the events company the CIPR were working with the “wrong” Coach & Horses was booked.

The event will be held at the Coach & Horses just a few blocks over towards Oxford St.

1 Great Marlborough Street, Soho, London, W1F 7HG

Sorry for the last minute change!


Meet the natives: Andy Bargery from
February 12, 2009, 3:00 pm
Filed under: events, People | Tags: ,

Thanks very much to Andy who let us hijack his blog for a shout out to bloggers this week.

For those who aren’t in the know, is for bloggers in London who want to meet/hang out/network with other bloggers. They’re fun little social occasions and often attract some great brands as sponsors.

The events were conceived by and run by Andy Bargery AKA Marketing Blagger. You can find out all about him here.

Cheers Andy!

Red Nose Day 09
February 12, 2009, 2:17 pm
Filed under: events, news | Tags: , , , ,

Red Nose Day 09 is gearing up and we noticed a couple of interesting social media outputs.

First off it seems that this time around Red Nose Day has it’s own Twitter stream

Secondly we spotted this interesting blog called TwitterTitters which is

A collection of new comedy writing to be published on Lulu to raise money for Comic Relief. Calls for submissions, publicity and planning are all being done on Twitter.

What other social media efforts are out there around this fundraising event?

The internet’s global village rallies around Black Saturday
February 8, 2009, 3:04 pm
Filed under: Analysis | Tags: , , , , , ,

tv, the web, the papers. smoke in the hills. it all seems so *distant*. until u see ure first burned out car and wonder if the driver made it out alive 😦 Source: Twitpic

I wanted to post something in the wake of yesterday’s devastating Australian bushfires now dubbed ‘Black Saturday’ although today the fires are still raging and the death toll rising.

I’ve been amazed again at Social Media’s role around a disaster event. This is not virtual rubbernecking. This is people connecting and sharing information and stories in a way I have found incredibly profound. As always the online community has shown tremendous power to rally round a cause and drive positive action, such as donating to the Red Cross appeal.

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Meet the natives: Sophie Cox from Worldeka
February 6, 2009, 1:35 pm
Filed under: events, People | Tags: , , , ,
Sophie Cox from Worldeka

Sophie Cox

The other week I nosed through the guest list and became curious about new community Worldeka attending. Well, the lovely Sophie Cox got in touch to tell us more. I suggest, if you’re a PR, you track her down at the event and say hi.

I’ve also spotted invite codes on Techcrunch if you’re keen to try it out and give them feedback.

Ed: What is Worldeka?

SC: Worldeka is a collaborative platform for social change. Meaning “one-world” in Sanskrit Worldeka is a targeted social network for charities, NGOs, activists and policy makers. Pioneering humanitarian, environmental and political development online Worldeka is the social network with a conscience.

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Who’s afraid of the big bad blog?
February 1, 2009, 8:39 pm
Filed under: Uncategorized
The results

The results

Well you are… and then again half of you aren’t. You may have noticed in the sidebar our first poll asking PRs how confident they felt approaching bloggers. The results were pretty split between those who felt a little nervous and the rest having made some good contacts.

Well, hopefully by the end of the event you’ll have met some lovely bloggers and realised that they’re not so scary after all 😉 I’m relieved to see that no one was still scratching their heads unfamiliar with the term “blogger”. Phew!

To see bloggers attending check out the sign-up page.

Meet the Natives: CIPR Fifth Estate
February 1, 2009, 8:23 pm
Filed under: Partners, People | Tags: , ,

ciprBlogging seems to be merging the boundaries between PR & journalist.  Many marketing departments in organisations have their own blogs while increasingly, individuals with a drum to beat or a strong passion have their own.  This, more than ever, illustrates the need for collaboration and communication across sectors.  These characteristics are innate to many charities.  It’s simply a case of demystifying the blogosphere and providing guidelines on how best to develop these relationships in an online environment.

The philosophy behind social media is ideal for our sector, allowing organisations to create and tap into communities of shared ideas and values.  At Fifth Estate, we’re keen to keep members up to speed on how best to work with it as part of a strategic communications strategy.