CIPR Fifth Estate

tv, the web, the papers. smoke in the hills. it all seems so *distant*. until u see ure first burned out car and wonder if the driver made it out alive Source: Twitpic

I wanted to post something in the wake of yesterday’s devastating Australian bushfires now dubbed ‘Black Saturday’ although today the fires are still raging and the death toll rising.

I’ve been amazed again at Social Media’s role around a disaster event. This is not virtual rubbernecking. This is people connecting and sharing information and stories in a way I have found incredibly profound. As always the online community has shown tremendous power to rally round a cause and drive positive action, such as donating to the Red Cross appeal.

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